I would like to start an effective Pay Per Click campaign for one of the companies I am involved in which offers free shares. How is it best for me to start and which is the most cost effective way for me to do Pay Per click? My budget would be one or two dollars a day. Any suggestions or experience would help me greatly.

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Get Free Shares

First, try all the free marketing tools out there. Make sure that they are legal and will give you a legit traffic. And you can promote it in some money making community and forums

Okay, first stpe, join with PPC company like Adwords.
Second, you can analysis what keyword do you want for your site.
Third, please prevent bid war in PPC. Because you will not win match with Big company.

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Try reading on Google Adwords guidelines. Before creating a campaign, you must research your keywords, identify your demographics and target countries. Then prepare quality text ads & banner ads. Test and observe how much traffic google will give you with the started bid and make a decision to change bids if ads are successful or not.

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A money-making PPC campaign involves planning and a little bit of research. To beat your competition, implement the following 7 steps:
1. Know your target market and product: Take the time to study your market or niche and all the top-selling products. You must learn who the top players are. With effective research, you will see who your potential customers are and what they are buying.
2. Set your budget: PPC campaigns are all about planning and how to stay within the stipulated budget. Before beginning your PPC campaign, you must determine your daily or monthly budget. With this in mind you will never spend more than you can afford to. It will also allow keep you from getting caught up in a keyword bidding war.
3. Choose keywords: The keywords you use will either convert visitors into sales or not do so. There is really no way to know ahead of time how a specific keyword will perform. I suggest creating a list of at least 10 targeted keywords initially. It is also a good idea to use brackets for the keyword (eg. [car parts]).
4. Bid intelligently: First of all, never bid too high for any keywords until you are certain the keyword converts. I like for my ads to appear in positions 2 - 4. My goal is always to get on the first page, unless the cost is prohibitive. I do not like to appear deeper than the second page for any keywords.
5. Write catchy advertisements: You can also create ads based on a product name, your company's brand name, a competitors name, discount offers, free trials or offers, testimonials, guarantees, etc. I personally like to run searches on Google to see what others are doing before writing my own ads. This is only takes a few minutes and is well worth the time.
6. Create landing pages: It is not always a good idea to send visitors to your homepage. Sometimes, it is more effective to create different landing pages on your site for each keyword you are bidding on. By making sure the keyword the visitor used to reach your landing page appears on the page, you will greatly improve your odds for a sale.
7. Analyze your results: The last mantra is to compare your profit margin with your actual incurred expenses. It is critcal to analyze your results daily and make adjustments where necessary. You must be smart enough to know when to terminate a losing PPC campaign.

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First you should probably read this, will take some time but really helps understanding better AdWords.

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